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「ツール・ド・フランスと巡る、フランスワイン12の旅―2014」を開催  Experiencing the 12 stages of Le Tour de France with French wines 2014

On July 5 and 6, a talk show event – Experiencing the 12 stages of Le Tour de France with French wines 2014 – was held in an event space in Daikanyama. The promotional event was conducted in collaboration with France Agrimer, the French Ministry of Agriculture, Forestry and Fisheries, and followed the renowned Tour de France.
The race is like no other – taking place over three weeks and covering more than 3,500 kilometers. It sees riders cycle up mountain roads and across the French countryside, often in extreme conditions. The Tour de France passes through many wine-producing regions of France and the event introduced people to the delicious taste of those regions’ wines by following this year’s course.
For the second time, we invited Ms. Reina Yamada as emcee, together with three special guests – Mr. Florent Dabadie, writer Ms. Shiho Tanimura and wine critic Mr. Katsuyuki Tanaka. The guests discussed each region’s characteristics, culture and highlights from the race.
Following the lively discussions, over 300 attendees enjoyed wines from various Tour de France regions along with French canapés. An unprecedented rise in the popularity in France meant rose wines from each region were introduced to guests, which created a beautiful hue of color around the tables.

This was followed by live coverage of the Tour de France. Attendees enjoyed the first and second stages of the race together. The event was a unique opportunity for all involved to learn more about the appeal of French wine, as well as the excitement and magnitude of Tour de France.



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