東日本大震災の被災地支援のためのカタールフレンド基金(QFF)のPRサポート、3年半におよぶプロジェクトが終了  PR for the Qatar Friendship Fund(QFF)to support relief efforts following the 2011 Great East Japan Earthquake comes to a close after three and a half years

Candlewick supported the Qatar Friendship Fund (QFF), established by the State of Qatar to support for the victims of the 2011 Great East Japan Earthquake, with their PR for 3 and half years between 2013 and fall 2016.
At the final stage of our PR activities, we arranged a press conference at the Foreign Correspondents Club of Japan (FCCJ) with approximately 50 media and project proponent attendees.

カタール開発基金  カリファ・ビン・ジャシム・アル・クワリ局長
Qatar Fund for Development, Director General, Mr. Khalifa bin Jassim Al-Kuwari

QFF provided $1 billion in financial assistance to 12 projects related to four main priority areas; child education, fisheries, healthcare and entrepreneurship.
At the press conference, Mitsubishi Research Institute demonstrated that the total economic impact of these projects supported by QFF was estimated to amount $120 million in 2016, and an expected $1.8 billion over the following decade.
With continuous and varied PR strategies by Candlewick over the course of 3 and a half years, QFF projects were covered over 1,000 times in newspapers, magazines, online, TV and via radio.
最後の締めくくりとして、カラー4ページにわたって、QFFの活動を紹介したタイアップ記事をJapan Timesと作成し、日本のみならず海外にも積極的に情報発信を行いました。
In addition, Candlewick successfully secured a tie-up article published by The Japan Times, effectively securing global exposure.
QFF activities officially came to an end on the 31st October, but there is still a long way to go for complete reconstruction of the Tohoku area. We hope to continue supporting the 12 QFF projects in any way we can, well into the future.



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