Candlewick Official Blog

ヨックモック青山本店リニューアルオープン プレス内覧会 
YOKU MOKU’s Aoyama Flagship Store’s new look revealed at exclusive press preview

葉巻状クッキー『シガール』で有名な、また青山のランドマークとして親しまれている、ヨックモック青山本店のショップとラウンジ「BLUE BRICK LOUNGE」が2016年8月にリニューアルオープンしました。プロモーションの一環として、表参道駅構内の柱巻きピールオフ広告の展開、またリニューアルオープンの魅力をお伝えするため、記者懇談会、及びプレス内覧会をヨックモック青山本店で開催しました。
YOKU MOKU’s Aoyama Flagship Store and the Blue Brick Lounge, a landmark loved by those frequenting Aoyama district, reopened after renovation in August 2016. The brand is best known for its rolled-up crepe-like confectionary called “Cigare”, the shape of which is reminiscent of a cigar. A press conference and exclusive preview for the press at the Flagship Store was held and also as part of the promotion for the store’s renewal, pillars at Omotesando station were wrapped with peel-off promos.



Candlewick coordinated the press preview, from planning and organizing the event, inviting various media, and arranging interviews. Over 120 media guests were present at the preview.



Candlewick supported the production of the pillar promos, from creating copy to designing the visuals of the ads. Peel-off flyers, which look just like the Cigare cookies, were attached to the pillars and proved a huge hit with commuters.



The key message for this renewal was “Up to now and from now to forever, make new acquaintances at YOKU MOKU Aoyama Flagship Store”. The blue tiles that have covered the exterior of the shop since its establishment in 1978 remain intact. However, the interior was changed to fit modern Aoyama, a location which houses the latest cultural trends and welcomes both locals and visitors to the area. This message was the core of our promotion. Media guests were the first to taste the new menu, with items such as “afternoon tea set”, “fresh sweets of the season”, and “cinq bijoux (semi-baked sweets)”, only available at the YOKU MOKU Aoyama Flagship Store and the Blue Brick Lounge.



As residents of the same Aoyama neighborhood, Candlewick is more than happy to assist YOKU MOKU’s promotional activities and make the area even livelier, by spreading YOKU MOKU’s tasty appeal to more consumers.

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ニュージーランド生まれのプレミアムペットフード K9ナチュラル メディア・イベント開催 
K9 Natural Media Event – New Zealand’s premium pet food brand


K9 Natural Japan was established six years ago with a wish to deliver high-quality products to homeowners’ beloved dogs and cats in Japan. It imports and sells K9 Natural and Feline Natural products, which are highly popular among pet-lovers around the world.



キャンドルウィックは、年初よりPR&マーケティング活動をサポートし、先日、初めてメディア向けのイベントをキャンドルウィックオフィス内で開催しました。当日は、新聞、一般誌、ペット関連メディアの方々、約15名にご参加いただき、K9ナチュラルの製品の特長や、ペット先進国のアメリカでのペット市場の動向、および第3者の立場から、獣医師とヒューマン・ドッグ トレーナーのお二方を迎え、ワンちゃん、ネコちゃんにとって本当に良い食事とは?といったテーマでお話いただきました。

Candlewick has been supporting K9 Natural Japan’s PR and marketing since the beginning of the year, and recently conducted K9 Natural Japan’s first media event at the Candlewick office. The event attracted around 15 people from newspapers, magazines, and specialized pet media. The participants learned about the features of K9 Natural products and the pet market trends in the U.S.A., a leading nation in the pet market. They also listened to third-party opinions on an ideal meal for dogs and cats presented by a dog trainer and a veterinarian.



まず初めに、K9ナチュラルジャパン 代表取締役のコリンズ美由記氏より、アメリカやヨーロッパなどのペット先進国に比べ、日本はまだペットのクオリティー・オブ・ライフ(QOL)が低い点について、問題提起がありました。そして大切なパートナーであるペットの健康のために、ワンちゃん、ネコちゃんの目線にたった食事選びの大切さを、もっと多くの方に知っていただく必要があること。そして、そのためにはメディアの方々の協力が不可欠であるとし、ぜひ正しい情報発信にご協力いただきたいと熱く呼びかけました。

Miyuki Collins, Director of K9 Natural Japan, pointed out that the quality of life (QOL) of the pets in Japan is quite low compared to those in the U.S.A. and Europe, which are leading nations in the pet market. She highlighted the importance of selecting food from the pets’ point of view to maintain the health and well-being of these beloved pet partners. She also expressed her passion to increase awareness of this fact, as well as her belief that this cannot be done without the help of the media. She asked for cooperation in communicating the correct information to the public.




The 3 major features of K9 Natural products were introduced with a slide show. Firstly, the ingredients are 100% from New Zealand, where food safety is strictly controlled on a national level and where there has never been an outbreak of BSE or foot-and-mouth disease. Secondly, K9 focuses on the natural feeding habits of dogs and cats and uses more than 90 % (more than 99% for cats) of meat edible for humans. The products are gluten-free and do not include any grains, beans, or potatoes, which are unnecessary in dogs’ and cats’ diets. Thirdly, the products are made using the K9 original unheated freeze-dry method to prevent damaging the nutrients and enzymes.


The participants enthusiastically took notes and picked up the food samples to check the smell and the lightness of the freeze-dried food.




Following the hour-long presentation, a buffet featuring cuisine made from New Zealand ingredients was offered on Candlewick’s spacious roof garden. Some comments from participants included: “It was a very informative event. I would like to learn more about pet food.”; “It was meaningful to learn that freeze-dry pet food is gaining popularity in the U.S.A. and I was able to foresee the trend of pet food in Japan.”; “Pets are the same as humans – their health and well-being depends on the quality of their diet.”




Candlewick looks forward to promoting, through the media, the importance of making food choices from the pets’ point of view and aims for further enhancement of pets’ QOL in Japan.




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“Herbal Glamping” company event


At the end of July, we had a small “Herbal Glamping” company event on our fabulous rooftop garden, inviting influencers from various categories.

The event started with welcome drinks and a casual introduction of Candlewick, followed by the introduction of some of our clients and sponsor brands, as well as 2 workshops.

The first workshop was a bouquet arrangement workshop of many herbs.
The workshop was led by Mr. Hasegawa from flower shop “NONNO”, a must for our client’s events. Many herbs, nuts, and fruit were prepared and guests were delighted with the opportunity to create such a unique herbal bouquet, without flowers. Our guests were full of enthusiasm to make their bouquets look fabulous, harnessing their strong sense of beauty.


Each guest seemed relaxed and fulfilled with the lovely smell and attractiveness of their herbal bouquet.



もうひとつのワークショップは、弊社でPRをお手伝いしている、ストレスと共に生きる現代人に、全く新しい“心と肌のケア”を提案するイギリス発祥のウェルビーイング スキンケアブランド、 de Mamiel (デマミエール)ブースで行う、日々の生活でのマインドフルレベルをチェックできるワークショップ。
The second was a “Level of Mindfulness Check” workshop, using one of our client’s collections – de Mamiel, a wellbeing skincare brand. De Mamiel Collection was born in the UK, and is more than just a skincare brand. It provides care for both the mind and skin for people in our modern day society who experience regular stress.

Unfortunately, it is common to have a meal while looking at a mobile phone screen, not paying attention to what you eat, or to care for your skin in a hurry while thinking about work. “Mindful” means take a good care of your skin and paying attention to every move and stroke, taking time to focus on your skincare, enjoying this treat in your day. We indulged our guests with a “mindful time”, encouraging them to look at their lifestyle, take a deep breath with the beautifully blended de Mamiel collection, and enjoy relaxation and peacefulness.



After these relaxing workshops, it was of course cuisine time! The splendid dishes on offer were made and served by Mr. Takeda BBQ, who is a “BBQ comedian”. He prepared colorful appetizers and main dishes with New Zealand glass-fed beef. Guests were amazed by his table cutting performance, cutting the substantial joint into pieces in front of them. Our health-conscious and organic loving guests were happy to hear that New Zealand grass-fed beef eats only herbs and grass, producing beef jam-packed with nutrients and low in calories.



Glamping master Yurie-san, a well-known Instagrammer, helped coordinate our event space and what a fabulous glamping space it became! We also created a theater space, particularly popular with our guests.




また、今回は様々なブランドの方にご協賛いただきました。左から、アメリカ、シカゴ発祥で、オーガニックジン・ウィスキーの蒸留所、KOVALより、カクテルバーを出して頂き、シカゴで蒸留に携わっている方もご来場くださいました。フルーティーな香りもするウィスキー、ジンは、ラベルも可愛く、美容家やグルメ家のみなさんの間でも大好評でした。次に、蜜蝋で作られたオーガニックのフードラップ、Bee Eco Wraps。プラスチック製と異なり、何度も繰り返し使用ができる、環境を考えた可愛いデザインのラップに、みなさん新しい!と感動されていました。その他、ドイツのアウトドア由来のライフスタイルブランド ジャックウルフスキンより、旅行やアウトドアに便利な小物入れ、ミネラルコスメブランドのetvosからお化粧品のサンプルをお土産としてご用意いただき、DHCのビールはイベント内にて楽しんでいただきました。

Let us also introduce our wonderful sponsors for the evening. On the left is organic Gin & Whisky distillery “KOVAL”, born and passionately made in Chicago. One of the producers paid us a surprise visit on the day, presided over the cocktail bar and served delicious cocktails. The guests who are mostly beauty or food specialists loved their fruity taste and design labels. The photo in the middle shows “Bee Eco Wrap”. This is a wrapping paper made with beeswax and reusable for years, as opposed to normal food plastic wraps. The cute design and the products’ functionality were a hit with the guests. Our other sponsors were German outdoor-oriented lifestyle brand “Jack Wolfskin”, Japanese mineral cosmetic brand “ETVOS”, and Japanese beer brand “DHC beer”.



We collaborated with so many professionals in such a variety of areas that it made us realize how amazing it is to create an event in collaboration with so many wonderful people.
Well done everybody, and thank you to all those who came to our event!



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