• BRAND DEVELOPMENT

    A brand is dependent on consumer behavior. Candlewick thoroughly researches and analyzes consumer trends and sentiment when developing brand strategies and integrates them with PR activities. Our creative approach ensures you your goals are achieved every time.

    Planning

    • In-depth market research
    • Consumer insights and focus groups
    • Retail scoping studies
    • Brand and concepts building
    • Product development
    • Product evaluation
    • Localization of content
    • Sales strategies
    • Market entry

    Creative

    • Brand logos
    • Creation of key visual images
    • Branding guides
    • Product packaging
    • Press kits
    • Advertisements
    • Websites
    • Sales / POP tools
    • Exhibition and event space design
  • PR

    Candlewick creates brand value through seamless PR communication by focusing on delivering key messages to the right audience at the right time. We use offline and online media channels as well as social media platforms to generate ink for our clients that is ‘on message’ that creates brand recognition, drives engagement and improves market share.

    Strategy and Planning

    • Key messages development
    • Key Opinion Leader (KOL) outreach
    • Issues preparedness
    • Crisis management

    Media Relations

    • Press releases
    • Media list creation
    • Media caravan
    • Press tours
    • Media training

    Program Execution

    • Press conferences
    • 1:1 interviews
    • Roundtables
    • Product launches
    • Consumer events
    • Blogger events
    • SNS parties
  • MARKETING & SALES PROMOTION

    Candlewick undertakes strategic planning to develop sales channels and promotional plans using real insights and market research. We integrate sales and marketing plans with PR activities to create seamless communication programs that bring brands closer to consumers and consumers closer to brands.

    Sales Planning

    • Sales strategy
    • Sales channel development
    • Exhibitions
    • Trade seminars

    Digital Marketing

    • Content development
    • Digital tools development
    • Social media marketing
    • Online advertisement
    • SEO & SEM service
    • SNS influencer outreach

    Promotion

    • Sales promotion (on-site and online)
    • Sampling
    • Store displays
    • Training (product / sales staff)