CND Shellac



A new category of nail color available to the Japanese market

CND, is the global leader in professional nail, hand and foot beauty – including the CND Shellac brand 14+ day nail color, a new option to the nail industry that goes on like polish and wears like gel. Its ‘quick, mirror-like finish’ that requires no sanding has made a big impact in the industry.

After supporting CND Shellac’s market entry, Candlewick worked with the brand on a retained engagement to manage and execute PR activities, working closely with CND USA and other third parties. We successfully planned and organized unique events that generated buzz including Fashion Nail Week, a collaborative event with Isetan Shinjuku, a leading department store in Tokyo. In addition, we collaborated with Kenzo and other fashion brands, as well as hosted a one-night only salon at Vogue Fashion’s Night Out.