Sweden Fashion

Embassy of Sweden, Trade & Invest Council


Introducing the enchantment of Swedish fashion in a talk-show

Swedish brands have been quick to recognize Japanese consumers’ interest in their functionality and designs that reflect the Swedish lifestyle of valuing nature and family.

Candlewick hosted a press conference and delivered a talk show around the recent trends with Swedish fashion brands. One of the most influential buyers in the retail industry and a leading fashion journalist were invited as guest speakers. Candlewick was able to leverage their third-party endorsement to deliver the supporting key messages.