Hula dancers showcase the brand’s appeal to consumers
Loco Boutique is a popular Hawaiian swimwear brand that has a variety of designs and styles from basic to on-trend. Currently there is only one store in Japan, on the main island of Okinawa, and every summer the brand holds sales events in exhibition spaces in department stores.
Candlewick was the exclusive agent for the Japanese market, developing sales channels, buying and planning ranges, and educating sales teams on how to increase sales and build awareness for the brand. A consumer event at a leading department store in Tokyo, Takashimaya Shinjuku, was held. Professional hula dancers from the famous Spa Resort Hawaiians in Fukushima Prefecture performed a dynamic hula show and the audience was later invited on stage, took hula lessons and performed in front of the crowd. Several shows were held over two days attracting over 450 people.