Previously, Candlewick conducted the PR for the New Caledonia Tourism Board, as well as the Malaysia Tourism Board. However, starting in 2017, Candlewick became the official Japan office of the Monaco Tourism Bureau. As a result, we support the comprehensive sales communications of Monaco in Japan to media, trade, and general consumers. We are working to increase the number of Japanese visitors by appealing to younger generations and introducing Monaco as a country with many forms of entertainment and top-class culture.
By utilizing our comprehensive knowledge gained through lifestyle PR, including fashion, art, food, and beauty, outside of simply travel, we are able to create a specific approach for each target, and effectively maximize the client’s budget. For example, we develop our strategy by asking questions such as: “Where and who should we approach to create demand in our target audience and ensure the image of high-end lifestyle/luxury?” At Candlewick, we have the necessary know-how and relations to answer each such question. We can therefore appeal to potential travelers by highlighting the charms of a country in a manner that matches the client’s needs and create touch points in creatives that will connect to direct results.
April 12, 2019
Miele, a premium home appliance brand from Germany, opens first retail store in West Japan
March 29, 2019
Screening of the Documentary Film “Monaco: Back to the Future”, which introduces Monaco’s support of the development of new and innovative technologies
December 18, 2018
Asprey’s “Purple Evening” Holiday Party
December 07, 2018
Swiss food brand, Swiss Delice, held its first brand launch event at the Embassy of Switzerland in Tokyo
November 22, 2018
The Art of Perfume, born from creative freedom: PR for the official launch of Frederic Malle’s “Editions de Parfums”