A communication policy to connect to the next generation
“Primo Toys Cubetto” is a programming toy developed in England. In 2015, the product received global attention by gathering more than 1.6 million dollars on crowd-funding site, “Kickstarter”, recording the highest amount of funding for an ed-tech related product.
From its establishment, Candlewick wanted to contribute to businesses that influence the future of kids and their education. To do so, we utilized localization and PR strategies as our main tactic, which led us to become the sales agency in Japan for “Primo Toys Cubetto”.
Marketing strategy that fully utilizes PR (Public Relations) and expanding sales nationwide
We created a strategy to increase the popularity of the edtech field, as well as localizing them for the Japanese market through marketing and PR.
Applying our strength as a PR company, we took the role of creating the necessary network to cover key points swiftly, while setting prices, building sales channels, creating/managing/marketing online stores, as well as developing channels between retail stores. We also designed a strategy to seamlessly link yearly events and promotions to sales. Additionally, we maximized the given budget by making use of our communication network that accurately connects sales, marketing and PR with the consumer.
Furthermore, we joined forces with educational institutions to create instructional programs, designed to broaden perspectives of the ed-tech field.
April 12, 2019
Miele, a premium home appliance brand from Germany, opens first retail store in West Japan
March 29, 2019
Screening of the Documentary Film “Monaco: Back to the Future”, which introduces Monaco’s support of the development of new and innovative technologies
December 18, 2018
Asprey’s “Purple Evening” Holiday Party
December 07, 2018
Swiss food brand, Swiss Delice, held its first brand launch event at the Embassy of Switzerland in Tokyo
November 22, 2018
The Art of Perfume, born from creative freedom: PR for the official launch of Frederic Malle’s “Editions de Parfums”