A communication policy to connect to the next generation
“Primo Toys Cubetto” is a programming toy developed in England. In 2015, the product received global attention by gathering more than 1.6 million dollars on crowd-funding site, “Kickstarter”, recording the highest amount of funding for an ed-tech related product.
From its establishment, Candlewick wanted to contribute to businesses that influence the future of kids and their education. To do so, we utilized localization and PR strategies as our main tactic, which led us to become the sales agency in Japan for “Primo Toys Cubetto”.
Marketing strategy that fully utilizes PR (Public Relations) and expanding sales nationwide
We created a strategy to increase the popularity of the edtech field, as well as localizing them for the Japanese market through marketing and PR.
Applying our strength as a PR company, we took the role of creating the necessary network to cover key points swiftly, while setting prices, building sales channels, creating/managing/marketing online stores, as well as developing channels between retail stores. We also designed a strategy to seamlessly link yearly events and promotions to sales. Additionally, we maximized the given budget by making use of our communication network that accurately connects sales, marketing and PR with the consumer.
Furthermore, we joined forces with educational institutions to create instructional programs, designed to broaden perspectives of the ed-tech field.
November 12, 2018
Introducing Asprey’s British Luxury at the Ritz Carlton
October 23, 2018
Polygiene, a leading company of anti-bacterial treatment, held Partners’ Meeting at Embassy of Sweden
October 11, 2018
65 women join Omotesando Suits Run wearing Polygiene-treated suits
June 18, 2018
Europe’s number one cruise line, MSC Cruises
May 25, 2018
E4Ｔheld a symposium to discuss on possibility of programming education as 21st skill