About Us

Candlewick is a strategic PR and marketing communications agency based in Tokyo with extensive experience in building brands through its three core areas of focus – brand development, public relations, marketing and sales promotions.

We use a seamless integrated marketing communication (IMC) approach, based on our clients' objectives to develop communications that matter. We produce measurable and effective outcomes that have a positive impact on bottom lines. For more than 10 years we have successfully helped foreign brands enter and succeed in the Japanese market.

About Our Name

Candlewick

Our name Candlewick comes from the wick of a candle. It’s the most important part and when lit ensures it burns consistently. Our commitment is to ensure your brand’s wick is lit and nurtured to deliver the best possible outcomes.

Our Industries

We specialize in industries associated with everything lifestyle - 衣食住 (Japanese characters meaning ‘food’, ‘clothing’ and ‘housing’), travel and charity. Our core focus is to assist international brands enter and expand their share in the Japanese market. We are innovative and constantly look for and apply global trends to ensure our clients achieve their business goals and capture the attention of Japanese consumers.

Click here to learn about some of our work.

What Makes Us Unique

We carefully craft messages that are persuasive, empathic and reach consumers standing in front of the store shelves, resulting in actual sales. This starts with genuine insights from real users and developing programs aligned to business goals that are measureable and accountable. Your success is our success.

Design × PR

Candlewick draws on design for inspiration in developing its programs. The role of PR and communications is more than just words – it is the power of the visual combined with the verbal that delivers campaigns that resonate.

Retail × PR

We develop effective PR strategies that draw on branding to deliver sales promotions at stores. We use more than just words to reach target audiences and understand that in a retail environment, effective PR needs to be interactive. Our work includes seminars for retail staff, delivering brand messages through art displays on fashion floors of a department store and installations that allow customers to touch, feel and experience a brand up close.

Click here to find out how we can help your brand.

Our Experience

We are a dedicated team of national and international communication professionals. We have delivered programs on behalf of clients from all corners of the world, including Australia, France, Malaysia, New Caledonia, New Zealand, Norway, Qatar, Russia, Sweden, Switzerland, Taiwan, the United Kingdom and the United States of America. We operate in English and Japanese and have access to senior editors at national dailies and major industry publications, key opinion leaders, stylists, celebrity bloggers and other persons of influence.

The Power of Women

We a female-led agency that prides itself on empowering women so they can have it all. A high percentage of our team is made up of working mothers. As a result, we know how to use our delicate feminine sense, real-life experiences and high familiarity with the brands we represent to deliver programs that are insightful and highly effective.

Our Team

Our backgrounds are in journalism, public relations, branding, marketing and event management. We are committed to delivering outcomes that are coupled with best global practices. We operate as a team, but our individual strengths ensure we are flexible and work tirelessly on behalf of our clients. We are Candlewick.

Approach

We apply the term ‘your attitude’ when approaching our client’s brief. We put ourselves in their shoes and those of their stakeholders to ensure success. We are committed to delivering programs that are grounded in understanding every aspect of a client’s business and what motivates their customers.

Our Unique Location

We are located in the heart of Tokyo’s most fashionable district, Omotesando. Known for its high-culture and fashion, we are also just a few feet away from Harajuku, the birthplace of modern Japanese pop culture. Secluded from the clamor of the city, our office is within walking distance from three metro stations: Omotesando, Meijijingumae and JR Harajuku.