May 23^rd, is Love Letter Day! Created from the Japanese word for love letter, koibumi, the sounds of the word can also be read as the date Ko (5) Ibu (2) Mi (3). The day was thought up to promote the film, “Love Letter”! Has there been any change in love letters in recent years, since the way we communicate has changed significantly? I presented a questionnaire to the Candlewick staff.

There are various ways we interact with our partners, such as LINE, phone, and face-to-face, but it seems that almost 100% of proposals and confessions were made in person. It’s so romantic! After all, I feel that it is important to communicate what is important face-to-face.

In the PR world, writing a press release is one of the most important parts of the job. The more you know the brand, the more you want other people to know how wonderful it is. Writing a press release with this way of thinking, makes the release like a love letter to the media!

Also, chances to directly introduce brands and products has moved mainly online due to COVID-19. Although it can be frustrating to not be able to meet in person, the online introductions from home create a calm environment where you can try skin-care products on your skin while talking and listening to the brand’s story. It may be like a kind of mutual love, where we feel an indescribable joy when we receive positive feedback and comments from people who enjoy the brands and products we represent.