This year, Candlewick began supporting the PR for ZIWI®, the world’s number one brand of air-dried pet food. ZIWI® produces pet food using nutritious ingredients sourced from sustainable free-range farms in New Zealand.

We are excited to increase brand awareness of ZIWI® in Japan so that more pets can live their peak lives together with their guardians through healthy and nutritious food.

When we begin working with a new client, Candlewick first creates a fact sheet. A fact sheet is a concise, easy-to-understand summary of information and facts that the media needs to write an article. It is one of the most important tools for communicating a brand and product more deeply to the media.

Dogs and cats are carnivores by nature and are biologically suited to a diet rich in prey organs and bones, as well as meat. ZIWI® products are free of grains and binders that dogs and cats are genetically unable to digest. They are also free of glycerin, antibiotics, hormones, growth stimulants, and genetically modified foods. All ingredients are of human grade consumption and are fully traceable.

As a communication design company that “enriches the life of the planet,” we at Candlewick are proud to be the PR agency in Japan for the ZIWI®, a company that leads in animal welfare and sustainability.