Since launching in 2004, we have supported numerous global brands with their strategic planning and project execution in the Japanese market. With clients based around the world, from the EU, UK, USA, Asia Pacific and the Middle East, we have worked in the fields of Food, Beauty, Travel and Education to provide our services in Japan.

We take pride in our ability to propel Perception Change. Our messages communicate new values to Japanese consumers, driving tangible change. Our engagement encourages customers to try a product or service they have never tried before, resulting in a feeling of enrichment, and ultimately altering their cognisance. Challenging consumers’ views and preconceived notions about services and products, and encouraging them to try those of a more sustainable business, is how Candlewick better contributes to society.

But why do global brands need our support when venturing into Japan? One reason is the complexity of the market. Simple marketing attributes are not complex enough to fully understand Japanese consumer targeting and the uniqueness of our social systems. Furthermore, with social media now a form of an individual’s own media, as the digital shift progresses it is necessary to finely balance digital with ‘the real’. It can certainly be said that strategic planning to penetrate the market is becoming increasingly difficult.

It is also true that Japanese consumers are incredibly detail-oriented, and expect excellence in all aspects of service. In one of the world’s most demanding markets, Candlewick will help you uncover what your focus should be, incorporate it into your story and develop a concrete plan of action. It may be a word we find on the brand’s website, or something we hear from a sales assistant in a shop – sometimes real experiences as a consumer can provide a clue towards market penetration. One of Candlewick’s unique strengths is noticing subtle details, recognizing their importance and harnessing them into our Communication Design.

Here at Candlewick we are a female power team with a global outlook. We grasp consumer insight using our unique acumen and propose PR plans that reach the target through creative ideas. In order to practice ‘PR that leads to results’, since 2016 we have ourselves been importing and selling beauty products and educational toys. We harness our communications’ know-how and own experience of rapidly changing social media and other digital platforms and incorporate it into our client proposals. Our deep understanding of conducting marketing and directly selling overseas brands in the Japanese market gives us unique insight, and our strong, expansive network of organisations and influencers in a variety of fields is one of our clear strengths.

Utilising our unique business position, result-driven capabilities and unrivalled knowledge of the Japanese market, we will spearhead your sustainable PR – for a sustainable business, where the true value of your brand is understood.