Today on March 4, Candlewick celebrates its 23rd anniversary.

We would like to express our heartfelt gratitude to all our clients, media partners, business partners, and group companies who have supported us throughout the years.

Today, we held a special ceremony for the first time. On the world map displayed on our office wall, we placed gold and silver pins to mark the locations of the projects we have worked on and the clients we have partnered with over the years. We made a toast with champagne (yes, a morning toast!) and enjoyed our signature cookies as we reflected on the memories behind each and every pin. As each team placed their pins on the map, we were reminded once again how deeply our journey has been supported by meaningful connections.

Reexamining the essential value of brands and bringing to light the hidden qualities that have yet to receive the attention they deserve is never without its challenges. However, through our daily dedication and by creating new perspectives through “perception change,” we continue to open up new possibilities.

As we move forward, we will further strengthen our commitment to sustainability and fulfill our responsibility to the future. With creativity and purpose, we will continue delivering brand value and contribute to a more sustainable future for our world.