Bord Bia, the Irish Food Board, is the Irish government agency responsible for the promotion and marketing of Irish food and beverages. A trade mission with Charlie McConalogue, Minister for Agriculture, Food and the Marine, and the CEO of the Irish Food Board visited Japan and conducted a trade mission to strengthen trade relations between Ireland and Japan. Candlewick provided comprehensive support for the press conference held at The Okura Tokyo. Candlewick oversaw everything from localizing the content of the Press Conference to inviting media and managing the day's events. We carefully reviewed the content of the press conference, including how imports had increased, a topic of great interest to the media, and the fact that Japan was a priority market. We received very positive feedback from the media who attended the event. We obtained coverage in a variety of media, including national and trade newspapers, as well as contributing to publicity of other activities related to the promotion of Irish products. Individual interviews were also conducted with the Minister. The event was also featured on TV Tokyo's "WBS (World Business Satellite)".