Candlewick supported Enterprise Ireland in its participation in a fashion industry exhibition. With the aim of expanding sales channels and developing new ones for Irish fashion items in Japan, Candlewick exhibited at FaW (Fashion World Tokyo), the largest fashion exhibition in Japan, which was held in April 2022. Utilizing our long-standing knowledge of similar commercial products, we proposed exhibition booths to draw high customer attention and provided lectures to guests to the booth for efficient sales activities at the venue. We created a luxurious world view to convey the appeal of Irish fashion, which is characterized by sustainable, high quality, and timeless design.
The concept of the exhibition booth this time was "Irish Closet," displaying items from exhibiting brands in a stately antique cabinet to showcase the total coordination and appeal the image of Irish fashion. The proposal, which emphasized the importance of the client's world view, was eye-catching at the venue and greatly contributed to the development of new business in Japan.