JANU TOKYO Launch

Raise brand awareness of Janu, its concept and its very first global opening. Drive recognition of its unique presence both locally and nationally. Generate media and KOL interest in Janu Tokyo and F&B outlets. Drive buzz through media and influencer property visits.

Aman is known as one of the largest luxury hotel brand in the world with branches located in prime locations. Aman's latest sister brand, Janu, marks an energizing new era for hospitality with the opening of Janu Tokyo – the flagship hotel in the heart of Tokyo. Targeting international luxury customers, Janu Tokyo intends to create a well-being community for people to connect, aiming “social-wellness” rather than just an accommodation. Candlewick was appointed to support the auspicious launch of Janu Tokyo, the world’s first hotel under the “Janu” brand and lead its PR and communications activities in Japan. Amidst the influx of international luxury hotels entering the Japanese market, Candlewick has worked to strengthen Janu’s presence and enhance its brand value as a new, energy-filled luxury hospitality brand. Leveraging our deep-rooted media relationships and understanding of the Japanese media landscape, we have successfully conveyed Janu Tokyo’s core message and spirit through media relations across leading luxury and high-end publications.

The launch generated an exceptional response from the media, resulting in extensive coverage across a wide range of outlets from luxury lifestyle and fashion magazines to gourmet publications. Beyond the volume of exposure, the coverage effectively communicated Janu’s core concepts of “connection,” “inspiration,” and “exploration,” contributing significantly to the brand building of Janu Tokyo in the Japanese market and generating strong buzz and awareness. An example of media coverage GOETHE ELLE GQ 25ans eclat Harper's BAZAAR