Gain media exposure in the Japanese market and enhance brand awareness and image.

From localization consulting for communication tailored to the Japanese market, to planning and executing media strategies and social media activities. Main initiatives: • Media Strategies: Organized media interviews and roundtables during visits by the CEO and management team to Japan. Conducted a one-on-one interview with The Nikkei and a media roundtable for trade media. • Promoting Finnair as the Official Airline of Santa Claus: Supported annual events related to Santa Claus's visit to Japan, securing media coverage. • Influencer Marketing: Engaged travel-related influencers to partner with Finnair and communicate their experience via Social Media. • Strengthening Social Media Operations: Developed content strategies based on Japanese market trends to increase engagement. • Press Tour Planning: Organized and managed press tours involving flights with Finnair, coverage of the Helsinki Airport lounge, and attractive destinations within Finland.

＜Result＞ These initiatives led to increased brand awareness for Finnair in the Japanese market, with a rise in positive media coverage through major media outlets and influencers. ＜Expansion of Media Exposure＞ • Santa Claus Visit Event: Attended by 12 media outlets including TV and magazines, with coverage across 132 online media platforms and 8 television programs in December. • CEO visits to Japan: Conducted a one-on-one interview with The Nikkei and a media roundtable for trade media. • SVP Sustainability Interview: Conducted a one-on-one interview with The Nikkei and a media roundtable for trade media. ＜Long-term Enhancement of Brand Value＞ Through press tours and events, as well as long-term media engagement and regular communication, media and influencer relations have been further developed, strengthening foundations for continued media exposure.

＜Media Coverage Examples＞ o Jiji Press (Santa Claus visit) o The Nikkei (CEO visit) o The Nikkei (SVP, Sustainability interview) o The Nikkei (Increased flight frequency) o Wing Travel