Expanding brand awareness and driving foot traffic to the boutique for Gemmyo, a modern jewelry brand from France, as it enters the Japanese market.

With a focus on meticulous detail, warm hospitality, bold digital innovation, and fair pricing, Gemmyo is on a mission to modernize the world of jewelry and watchmaking. Since its founding in 2011, the Maison has explored a wide range of creations—from engagement rings to one-of-a-kind high jewelry pieces and timepieces. While honoring the traditions of French jewelry craftsmanship and Swiss watchmaking expertise, Gemmyo offers creations that shine through their contemporary spirit, bold designs, and fresh interpretations of classic styles. Today, the Maison operates eight boutiques across France and Europe, including locations in Paris (6th and 17th arrondissements), Lyon, Toulouse, Bordeaux, Aix-en-Provence, Brussels, and Geneva.

In alignment with the launch of the brand's first boutique in Asia, located in Tokyo, three launch parties were planned and executed—each accommodating 60 guests from the media, celebrity circles, and influencer communities. The process included guest selection, outreach, event-day management, and post-event follow-ups. Additionally, to communicate Gemmyo’s unique concept of "Smart Luxury" and how the brand embodies this philosophy to deliver unparalleled value, founder interviews were secured across four media outlets, including business and lifestyle publications. Simultaneously, media collaborations and outdoor advertisements were leveraged to enhance brand awareness for the Japan launch. Strategic guidance was provided on creative direction and product features to optimize brand recognition.

The launch events welcomed Gemmyo’s business partners, media representatives, influencers, and celebrities, generating extensive exposure across various media platforms, including social media. A total of 95 social media posts and 37 media features were secured, reaching an audience of over 200 million. Founder interviews were published in The Nikkei, Marie Claire, Numero Tokyo, and 25ans Wedding. https://www.nikkei.com/article/DGKKZO85472290U4A211C2KNTP00/ https://marieclairejapon.com/fashion/219664/