Candlewick Official Blog

“Hej! スウェーデンからこんにちは”  
トッカ・ボッカ PRブースを初出展 
Hej! Greetings from Sweden. First Toca Boca PR booth in Japan!

スウェーデン生まれの遊びのスタジオ、トッカ・ボッカ社は、8月29日(土)、30日(日)の2日間、東京・渋谷にて開催された「ワークショップコレクション11 in シブヤ」(主催: NPO法人CANVAS)に初めてPRブースを出展しました。
Toca Boca, the award-winning play studio that makes digital toys for kids, was thrilled to exhibit their first PR booth in Japan at the “Workshop Collection 11 in Shibuya” (Host: NPO CANVAS) on August 29th and 30th (Sat.-Sun.) in Shibuya, Tokyo.



The event was mainly held at two office buildings soon scheduled to be demolished. This was an exciting opportunity for the children, who were allowed to express their creativity freely on all walls, windows, floors and ceilings, as well as through more than 100 workshops designed to stimulate children’s creativity and power of expression.

Toca Boca’s booth had Toca Boca digital toy corner, as well as a colorful sticker workshop and a coloring corner. The booth was packed with lively kids and their guardians throughout the event.



The new apps corner was especially popular. Kids enjoyed “Toca Nature”, an app where users can create their own forest, inspired by the deep forests of Sweden. They loved “Toca Hair salon 2”, the latest installment of the app where users can change hairstyles of the on-screen character. And of course “Toca Kitchen”, where kids and make their own dishes using various foods and tools, as well as many other mind-blowing apps.



This event proved Toca Boca’s strength in creating superior communication tools. Children who met for the first time at the event became very close in no time, all thanks to Toca Boca’s apps. There were many children laughing together and having great fun sharing the same game screens at the booth. There were girls proudly showing off their cuisine and hairstyles created with Toca Boca apps to their parents. The smile of a mother, playing Toca Boca apps with her children, showed us how digital apps can also be a fun communication channel between friends and family.


Candlewick will continue its PR activities so more and more children, and their parents, will not only see the charms of Toca Boca and its digital toys, but enjoy being immersed within the world of Toca Boca.

top of the page

Great British Garden Party at Andaz Tokyo

The British Chamber of Commerce (BCCJ) held a Great British Garden Party together with the British Japan Society (JBS) and the Tokyo Chamber of Commerce and Industry (TCCI). This year’s event was attended by over 300 members, and was held on the rooftop terrace at the exclusive and stylish Andaz Tokyo.



Thankfully the weather was glorious, so as well as enjoying the beautiful views not only of Tokyo Tower and Mt. Fuji, guests were wowed by the sunset and the beautiful blues and pinks that descended on the expanse of Tokyo city.




Guests were encouraged to dress in their best red, blue and white or floral patterned outfits to fit this special occasion, and even the flower arrangements matched the dress code. Various British favourite dishes were served and some lucky guests were presented with British gifts and delicious looking-goodies.


(c) BCCJ Tokyo


Many thanks to the Andaz Tokyo and the BBCJ for their wonderful hospitality – and we look forward to their next exciting event.

top of the page

“ニューカレドニア スカイビーチ” SNSでも反響 ~ニューカレドニア観光局主催の消費者イベント~ 
New Caledonia Tourism’s consumer event “New Caledonia Sky Beach” stirs buzz on social networks

7月4日から14日まで、六本木ヒルズの展望台にて開催したニューカレドニア観光局主催イベント、「ニューカレドニア スカイビーチ」が終了し、総勢約17,000人を超える来場者を記録しました。
New Caledonia Tourism’s event entitled “New Caledonia Sky Beach: Resort experience at 250 meters above sea level” was held at the Sky Gallery, Roppongi Hills observation deck “Tokyo City View” from 7/4 to 7/14. More than 17,000 people in total explored the charms of this tropical paradise.




The event was designed for guests to use all five senses to experience the beauty of the archipelago. The aroma of the indigenous plant “niaouli” filled the venue as the short movie of New Caledonia was shown. Next to a nail bar providing breathtaking designs inspired from the French territory surrounded by world heritage lagoons, there was a sand message corner using the pure white sand only from Nokanhui islet, the “hidden” island, and a mini bar and boutique with local beer and goods for guests to try and take home.


Visitors had diverse backgrounds: those who never heard of New Caledonia, couples who were planning to visit after recommendations by friends, those who had already traveled and fallen in love with the islands and were looking forward to visiting again, and parents planning to take their junior high school daughter to their honeymoon destination after all these years. The guests all enjoyed the ambience and attraction of New Caledonia.



【Photos】 Clockwise from left: Visitors watching the “Revalue Yourself” short movie on the large screen; display of “New Caledonia Tourism X GUACAMOLE” collaboration swimsuits designed to reflect this tropical paradise; drawing sand messages using the pure white sand from the “hidden” Nokanhui islet; a minibar and boutique with rarities such as food and goods from New Caledonia.

Nail bar with the one-and-only nail designs inspired by New Caledonia, created in collaboration with renowned manicurists.


同階の展望台カフェ「THE SUN」にてニューカレドニア限定オリジナルメニューも販売。ニューカレドニアの特産物である“天使の海老”を丸ごと使ったサンドウィッチや、ニューカレドニアの美しい自然をイメージしたカクテルなど、期間限定のメニューを販売し、多くの来場者にニューカレドニアの食文化も楽しんでいただきました。
Guests also enjoyed original collaboration menus inspired by New Caledonia at THE SUN, the café on the observation deck, available exclusively during the event. Visitors enjoyed the event using their taste buds with sandwiches using whole New Caledonian Pacific blue prawns, a.k.a. “Angel Prawns”, and cocktails designed on the image of the archipelago’s beautiful nature.


【写真】(左上)ニューカレドニア産天使の海老プレート(左下)ニューカレドニア風デザートガレット(右上)ノンアルコールカクテル ニューカレドニア・ビーチ(右下)カクテル ニューカレドニア・モヒート
【Photo】(Top left) “Angel Prawn” plate, using the New Caledonia specialty prawns, (Bottom Left) Dessert plate with a New Caledonia style galette, (Top right) non-alcoholic cocktail named the “New Caledonia Peach”, (Bottom right) cocktail named the “New Caledonia mojito”.

Various media, celebrities, and many visitors shared the event on SNS with more than 250 photos.


top of the page