Candlewick has been handling the PR for AVANZA New Zealand avocados for 12 years. Over time, we have evolved the client’s brand image, and this year we renewed the landing page. We developed the entire project starting from concept, structure building, design, text writing, and image selection. Please check out the renewed landing page at link below.
https://nzavocado.jp/

Instagram live is a very effective PR activity for our food clients. For AVANZA, we asked the cooking specialist, Ms. Kasumi Moai @moaiskitchen to conduct an Instagram live where she introduced an easy to make and delicious avocado cream pasta. As AVANZA’s account manager, I made the pasta at home the following day. It was absolutely delicious! The creaminess of the New Zealand avocados blended perfectly with the creamy sauce. Please try the recipe from the account below!
@nz_avocado_jap

Using a flipchart that we created, she explained that New Zealand avocados are richer in nutrients with twice as much vitamin B6 and 20% more folic acid than other producing countries in the live. She also explained the beautiful North Island region where the avocados are grown, as well as the sustainable growing practices. The flipchart made it very easy for the viewers to understand and so it was a great success.