Asprey アスプレイ ロゴ

Execute Marketing & Communication activities that generate sales


Plan and execute communication strategies which reflect the latest consumer behavior model (DECAX)

Asprey has been representing the true value of British luxury since its establishment in 1781. The Brand is a perfect example of inherent sustainability that stems from its timeless designs and high-quality materials which allow its products to surpass short-lived trends and are valued and passed down from generation to generation. The brand’s products speak for themselves and highlight Asprey as the very definition of the term “sustainable luxury”, a term that will define the future of the luxury sector.

At Candlewick, we analyse the mentality and way of thinking of high-end consumers and devise our communication strategy in accordance with the latest DECAX findings (a procurement behaviour model that is divided into five categories: discovery, engagement, check, action, experience) about consumer behaviour. In an environment where consumers change their preferences daily, we implement marketing and communication strategies that translate into sales.

One of many angles we pursue is to approach influential celebrities and opinion leaders whose image is in line with the brand image. One of our goals is to have Asprey as a brand catch the attention of as many targeted people as possible. Developing new sales channels such as select shops that attract people with a good sense for the interests of the brand’s target group is one of many possible paths we follow, while focusing on brand story angles that are newsworthy and spreading news that have a connection to Asprey are also essential tools in our repertoire.

Candlewick has at its disposal an array of people with a broad set of skills and experience in the fashion-, and jewellery industry as well as in the business of imported cars and many other areas. We create communication strategies for niche and luxury products using creative ideas and a product’s unique points.