Plan and execute communication strategies which reflect the latest consumer behavior model (DECAX)
Asprey has been representing the true value of British luxury since its establishment in 1781. The Brand is a perfect example of inherent sustainability that stems from its timeless designs and high-quality materials which allow its products to surpass short-lived trends and are valued and passed down from generation to generation. The brand’s products speak for themselves and highlight Asprey as the very definition of the term “sustainable luxury”, a term that will define the future of the luxury sector.
At Candlewick, we analyse the mentality and way of thinking of high-end consumers and devise our communication strategy in accordance with the latest DECAX findings (a procurement behaviour model that is divided into five categories: discovery, engagement, check, action, experience) about consumer behaviour. In an environment where consumers change their preferences daily, we implement marketing and communication strategies that translate into sales.
One of many angles we pursue is to approach influential celebrities and opinion leaders whose image is in line with the brand image. One of our goals is to have Asprey as a brand catch the attention of as many targeted people as possible. Developing new sales channels such as select shops that attract people with a good sense for the interests of the brand’s target group is one of many possible paths we follow, while focusing on brand story angles that are newsworthy and spreading news that have a connection to Asprey are also essential tools in our repertoire.
Candlewick has at its disposal an array of people with a broad set of skills and experience in the fashion-, and jewellery industry as well as in the business of imported cars and many other areas. We create communication strategies for niche and luxury products using creative ideas and a product’s unique points.
April 12, 2019
Miele, a premium home appliance brand from Germany, opens first retail store in West Japan
March 29, 2019
Screening of the Documentary Film “Monaco: Back to the Future”, which introduces Monaco’s support of the development of new and innovative technologies
December 18, 2018
Asprey’s “Purple Evening” Holiday Party
December 07, 2018
Swiss food brand, Swiss Delice, held its first brand launch event at the Embassy of Switzerland in Tokyo
November 22, 2018
The Art of Perfume, born from creative freedom: PR for the official launch of Frederic Malle’s “Editions de Parfums”