FranceAgriMer, established by the French Agriculture Ministry to promote various agricultural sectors, has been running a 3-year campaign in Japan and China from spring 2012. The name of the campaign is ‘Experience France with the wines of France.’
YOKU MOKU, a Japanese premium confectionery brand, renovated their Aoyama Flagship Store and the Blue Brick Lounge, a landmark loved by those frequenting the Aoyama district, and reopened in August 2016.
New Zealand Grass-fed Beef
Beef + Lamb New Zealand is the farmer-owned industry organization representing New Zealand beef and sheep farmers. In Japan they are strengthening ties with the food industry to boost exports of the island nation’s beef and lamb. Candlewick primarily oversees PR activities for beef, under the brand name ‘New Zealand Bokusogyu (grass-fed beef).’ While most of the beef sold in Japan is grain-fed, New Zealand Bokusogyu is grass-fed, raised in a stress-free environment surrounded by green pastures.
New Zealand Avocados
The New Zealand Avocado Industry Council is responsible for market expansion and sales activities in Japan and other countries in Asia. Its goal is to raise awareness and increase market share for New Zealand avocados. Candlewick oversees PR and marketing activities in Japan, acting as the official trade representative on behalf of the Council.
STOKKE is a Norwegian manufacturer of baby products and accessories. It has created its highly sought after products, in the best interest of the child, for more than 80 years. The concept of the brand is one of ‘growing together’ to support not only the growth of the child, but also the bond between a parent and child.
Miele is a high-end German lifestyle enrichment brand that manufactures dishwashers, washing machines, vacuum cleaners and kitchen appliances. Since being established more than 110 years ago, Miele has remained true to its 'Immer Besser' brand promise, meaning they will do all that they can to be 'forever better' than their competitors and 'forever better' than they already are.
Polaroid has a long history of over 75 years, and starting with its instant film it is a trusted and respected brand that is known and recognized around the world. Polaroid instant and action cameras capture the moment instantaneously, for immediate enjoyment and sharing.
de Mamiel is a well-being skincare brand launched in 2010 in the U.K. by Annee de Mamiel. Organic ingredients gathered from around the world, such as essential oils and flower essences, are hand-blended carefully in the original de Mamiel method featuring the principles of Chinese medicine, acupuncture, and aromatherapy, offering mindful skincare for women living in today’s busy and stressful world.
CND, is the global leader in professional nail, hand and foot beauty – including the CND Shellac brand 14+ day nail color, a new option to the nail industry that goes on like polish and wears like gel. Its ‘quick, mirror-like finish’ that requires no sanding has made a big impact in the industry.
Josiane Laure is a high-end French hair care brand born from phytotherapy, study of the use of extracts of natural origin as medicines or health-promoting agents, and loved by the people of France for more than 30 years. Its products create healthy scalps and shining hair and developed by combining western herbal medicine concepts such as phytotherapy and aromatherapy with ‘oriental reflexology’ based on the idea of ‘chi’ (or qi).
Steam Cream is a moisturizing cream, rich in essential oils and created by using a high-temperature steam to blend together the natural ingredients. Based on a recipe originating in the United Kingdom, the cream was developed and is manufactured in Japan, using high-quality materials.
Eileen Malone is a high-end skincare brand, originating from their salon in London, where British nobility frequently visit. Its skincare range was developed to replicate the moisturizing technique used at the end of salon treatments by the late Princess of Wales, Diana.
Uriage, a hot spring located in eastern France, is also known as being a health retreat for more than 2,000 years. A French pharmaceutical firm that came to recognize the therapeutic effects of Uriage’s thermal waters produced a skincare line named after the town. Since then, Uriage has been imported and sold by Sato Pharmaceutical, a major Japanese pharmaceutical company.
Garrard, established in the United Kingdom in 1735, is the world’s oldest luxury jewelry brand. Since 1845, when the brand was designated as the Queen’s Crown Jeweler, the jewelry house has provided jewels and accessories for royal coronations as a Purveyor to the Royal Household. Recently, Princess Catherine’s engagement ring by Garrard received a lot of coverage in the media.
Swedish brands have been quick to recognize Japanese consumers’ interest in their functionality and designs that reflect the Swedish lifestyle of valuing nature and family.
Loco Boutique is a popular Hawaiian swimwear brand that has a variety of designs and styles from basic to on-trend. Currently there is only one store in Japan, on the main island of Okinawa, and every summer the brand holds sales events in exhibition spaces in department stores.
In conjunction with Visit Malaysia Year (VMY) 2014, Tourism Malaysia has implemented diversity promotional programs in order to increase the number of Japanese tourists to Malaysia.
New Caledonia Tourism
New Caledonia Tourism promotes the charms of New Caledonia such as the breathtakingly beautiful World-Heritage lagoon, rich and abundant nature, and French food culture to Trade, Press, and Consumers with the aim of increasing the number of Japanese tourists.
Aircalin (Air Caledonia International) is the one and only international airline in New Caledonia which operates direct flights to Narita International Airport and Kansai International Airport. It is working to promote brand awareness in Japan to attract more Japanese visitors to New Caledonia.
Monaco Government Tourist and Convention Bureau
Qatar Friendship Fund (QFF)
Qatar Friendship Fund (QFF) is a charitable fund established by Qatar to support the reconstruction efforts in Japan following the March 11 earthquake and tsunami. From January 2012, QFF will invest over 8 billion yen over three years to reconstruct areas devastated by the natural disaster. The amount is the largest contribution by a single country. It will focus on four key areas - education, fisheries, healthcare and supporting industries. What makes QFF unique is that they don’t just provide money; they work together with NPOs and NGOs to deliver projects they fund.
All Japan Ballet Gala Concert 2011/2012
Some of Japan’s best dancers came together in support of the reconstruction efforts in the Tohoku region, following the March 11 earthquake and tsunami, by establishing the Executive Committee of All Japan Ballet Gala Concert. The first gala concert took place in August 2011 and raised 8.6 million yen. The funds were donated to those in the affected areas and used for putting on additional free concerts.
Refugees International Japan (RIJ)
Refugees International Japan (RIJ) is an independent, not-for-profit organization dedicated to raising funds to support refugees who have lost everything as a result of war and conflict. It is also one of the oldest organizations of its kind that started in Japan. By selecting projects based on key elements such as food, shelter and education, RIJ provides funding for them, often in remote communities.