rms beauty is a natural colour cosmetic brand founded by Rose-Marie Swift who has been active on the front lines as a make-up artist and working with high-end fashion magazines and celebrities for more than 35 years in New York.
We offer services ranging from strategic communication planning to media and influencer communication, using our relationships in the beauty industry that we have built over the years. We approach target media, make-up artists, and influencers through daily communication (both digital and in-person), and create and distribute press releases. Even during periods when new products are unavailable, we create appealing content for the media using existing products. We helped transform the brand’s communication style from only concentrating on new products to deeper and continuous communication. In addition to increasing brand awareness, we helped to spread the Japanese public’s understanding of “Clean Beauty” and the brand’s position as a “Clean Beauty” brand.